Understanding MultiChoice SA Our strategic priorities continued Growing and maintaining a vibrant subscriber base remain key to our success as a group. Our South African subscriber base has different characteristics across our packaged tiers, and we need to cater for our subscribers’ speci c requirements and circumstances. Given economic and loadshedding challenges in our market, we are particularly focused on retaining the top and mid markets, while continuing to grow in the mass market. Our ‘installed’ customer base also provides the foundation on which we are building out our consumer services platform, as it provides opportunities for new ways to add value to our customers’ lives, while enhancing returns to our shareholders through improved average revenue per user (ARPU) and/ or churn rates. Our parent organisation is looking to invest in opportunities in Africa that are consumer-focused, which leverage our scale, and that are underpinned by technology. We are well positioned to contribute to this initiative to develop a compelling consumer services platforms in sub-Saharan Africa given our scale and distribution capabilities, proven track record, investment in relationships with customers and suppliers, established payment collection capabilities and ability to navigate the nuances of operating in South Africa. Aside from our organic initiatives in areas like DStv Insurance and our partnership initiatives in areas like DStv Internet, we have also made incremental investments in complimentary areas like Namola and AURA in on-demand security and medical services. We will continue looking for more opportunities that t our investment/capital allocation criteria to further expand our ecosystem, add value to our customers’ lives and create shareholder value. Our aim is to broadly protect trading margins and free cash ow generation in our South African business. We continuously strive for operational excellence and optimising cost ef ciencies across our business units. From time to time, this may require some upfront investment as we redesign certain critical systems to support our future business requirements and customer needs. Another key element of this strategy is our ongoing initiatives to embed analytics and AI in the organisation, focusing on improving customer experience, driving revenue, enhancing content discovery and reducing costs. Drive growth and support retention Enhance our ecosystem of scalable, tech-based consumer services Maintain operational excellence and sustain cost reduction Phuthuma Nathi Investments (RF) Limited Integrated annual report 2023 50
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