Understanding MultiChoice SA How we create value – our business model Business activities Allocate and combine content to create tiered packages Curate great content through M-Net and SuperSport Launch new products and services via our platform to offer customers an enhanced entertainment offering, including additional content packages such as ADD Movies, value-added bundles like we have done with Disney+ or with DStv Internet, and interactive entertainment through collaboration with KingMakers like we have done with SuperPicks. Continue to drive marketing and awareness, subscription and decoder sales, value-added services like DStv Insurance, loyalty benefits like DStv Rewards, as well as general improvements to customer service and value management. Our SuperSport Schools platform acquisition and development process, our co-investment in and successful launch of SA20 and our investment in AURA and Namola in the on-demand emergency response services space are indicative of our ambitions here. Launch new products and services Enhance sales and customer experience Develop, invest in or acquire new businesses Satellite broadcast technology International Acquired or distributed Create or distribute VOD channels Linear service replicated through streaming Aggregate Showmax and five third-party video on demand (VOD) services Sport Produced or acquired Acquire pre-packaged content 49 international GE channels(1) 20 local GE channels(1) 17 news and commerce channels Local Produced or acquired Package content into our own channels 22 proprietary GE channels(1) 26 sports channels Distribute content to customers across multiple platforms Reinvest in our business Streaming online Digital platforms DStv Premium DStv Compact Plus DStv Compact DStv Family DStv Access DStv EasyView Package and aggregate curated content Sell advertising slots on select channels through DStv Media Sales (1) General entertainment content. Numbers exclude religion, specialist, free to air (FTA) and audio channels. International channel count excludes specialist Indian language channels. Phuthuma Nathi Investments (RF) Limited Integrated annual report 2023 36
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